“We’ve been travelling and sourcing products for our friends, families and homes for the last 15 years. Design is our passion. Building platforms, brands, teams and growth is what we do. Folk
brings the two together.”
Nupur Kapoor
Ex-strategy consultant turned creative risk-taker,
Nupur is the visionary behind Folk. After a failed
startup and two successful cross-border
marketplaces, she knows exactly when the
time is right - and this is it.
An ENTP with a right-brained heart, she lives at
the intersection of strategy, design, and storytelling.
Without her, Folk has no vision, no soul, and
definitely no spark.
Her greatest strength? Grit. She's held the same
vision for years - and she’s never given up. Nupur took the leap from business to creativity and hasn’t
looked back since - craft, design, and building beautiful things are where she feels most at home.
For her, the journey is everything - maybe even more
important than the destination.
Founder & CEO
Karn Bawari
Ex-brand maker, global category leader and
operations brain, Karn is the engine of Folk. With experience building and scaling global D2C brands
across India and Indonesia, he brings a deep love for logistics, data, and execution that actually delivers.
From boardroom strategy to warehouse floor, he
rolls up his sleeves and gets it done.
His superpower? Detail. Nothing escapes his sharp
eye - perfect for building a brand that’s beautiful,
seamless, and built to scale.
Moving from the structure of big corporates into the
chaos of startups is no easy shift, but he’s done it
before - and he’s doing it again, with Folk.
He’s the muscle behind the magic. He believes discomfort drives growth - and there’s no better
place to test that than in startups and sports. (Yes,
he’s a serious sports guy too :)
Co-Founder & COO
The team behind Folk
We’re a team of builders, dreamers, designers,
and doers - obsessed with craft, culture,
and getting things done.
Rooted in Mumbai, we’re growing a powerhouse of merchandising, tech, marketing, and e-commerce talent. But our work goes far beyond the city. We travel into the hinterlands, roll up our sleeves, and build relationships on the ground - because we believe great sourcing starts with deep connection.
We blend operational excellence with creative vision - data meets instinct, systems meet storytelling. With sourcing expertise across the region and international design advisors guiding trend and product direction, we’re shaping a new kind of platform.
We’re not just talking about the future of sourcing - we’re out there making it.